@article{v011a004,
 author = {Kempe, David and Kleinberg, Jon and Tardos, \'{E}va},
 title = {Maximizing the Spread of Influence through a Social Network},
 year = {2015},
 pages = {105--147},
 doi = {10.4086/toc.2015.v011a004},
 publisher = {Theory of Computing},
 journal = {Theory of Computing},
 volume = {11},
 number = {4},
 URL = {https://theoryofcomputing.org/articles/v011a004},
}